Boma Pennebaker

DGA 1st Assistant Director

Running sets for the world's biggest brands and artists — keeping the day on schedule and the budget on track.

↓ Select Work
Select Work

Commercials.

Select Work

Music videos.

Steve Lacy — Sunshine
Steve Lacy — “Sunshine” Dir. rubberband. · LFR Productions  Watch on Vimeo ↗
Clients

In good company.

Amazon
American Express
Apple
Coca-Cola
Google
Hyundai
McDonald's
Meta
Nike
Salesforce
Samsung
Toyota
Volkswagen
Walmart
About

The person who runs the day.

Boma Pennebaker on set

What sets me apart as an AD is the scope and adaptability of my experience. I move comfortably across any budget scale—from massive, complex stage productions with A-list talent, directors, and DPs, to nimble, docu-style commercials and low-budget PSAs. I've ADed projects across four continents, multiple countries, and ten states, always working seamlessly with local cast and crews.

My technical range is just as diverse, spanning high-octane automotive spots, precise tabletop studio work, intricate choreography, stunts, working with animal trainers, and high-fashion still photography.

No matter the project, I bring the same intentionality and can-do attitude every single day. I pride myself on maintaining an unshakeable calm—keeping my team grounded while always looking ahead and serving as the emotional anchor for a positive creative atmosphere. By collaborating closely with directors and producers, I ensure that creative vision and budget are never at odds. That commitment to partnership is why directors, producers, and production companies return to work with me time and time again.

That same focus drives how I protect the production crew as a whole. I build an environment where safety is standard and risk is calculated, managed, and mitigated—keeping your team, your assets, and your liability secure without ever compromising the ambition of the shoot.

Have an impossible idea? I'm your person. Let's chat.

From script to schedule:
Let's build a plan that works.

Bomap@me.com
Available for commercials · music videos · features · stills